Privacy Policy
Last updated: September 29, 2026
Introduction
At Litmus, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service. By using Litmus, you agree to the collection and use of information in accordance with this policy.
Information We Collect
We collect information you provide directly, including your name, email address, billing information, and any startup ideas or business concepts you submit for analysis. We also automatically collect usage data such as pages visited, features used, and interaction patterns within the service.
How We Use Your Information
We use the information we collect to provide, maintain, and improve the Litmus service, to process your idea submissions and generate AI analyses, to communicate with you about your account or service updates, and to process billing and payments. We do not sell your personal information to third parties.
AI Processing
Your submitted ideas are processed by AI models to generate market analyses and reports. We may use your submissions in aggregate and anonymized form to improve our AI models and service quality. Individual ideas are not shared with other users unless you explicitly choose to make them public through the sharing feature.
Data Sharing
We share your information only with service providers who assist in operating Litmus (hosting, payment processing, analytics) and as required by law. These providers are contractually bound to protect your data and use it only for the purposes we specify. We do not share your information with third-party advertisers or data brokers.
Cookies
Litmus uses essential cookies for authentication and session management. We may also use analytics cookies to understand how the service is used. You can control cookie preferences through your browser settings. Disabling essential cookies may prevent the service from functioning properly.
Data Retention
We retain your account information for as long as your account is active. Your submitted ideas and generated reports are stored according to your subscription tier. You may request deletion of your data at any time by contacting support@litmus.dev.
Your Rights
Depending on your jurisdiction, you may have the right to access, correct, delete, or port your personal data. You may also object to or restrict certain processing of your data. To exercise these rights, please contact us at support@litmus.dev. We will respond to your request within 30 days.
Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be notified via email or a prominent notice on our website. We encourage you to review this policy periodically.
Contact
If you have any questions about this Privacy Policy, please contact us at support@litmus.dev.